"No." The most dreaded word that we small biz owners hate to use. Why? Because it says no to money, no to exposure and generally makes the person on the receiving end unhappy. But what happens when saying yes too many times starts to take its toll on us? Making us unhappy in the end?
Pricing your items when it comes to handmade is so difficult. It essentially comes down to asking yourself how much you are worth as a person. Too many times I see people pricing their items so low that I know there is no possible way that they can be making a profit and it hands down pisses me off. It pisses me off that they aren't paying themselves what they deserve - as well as it pisses me off that they are straight up undercutting Knitatude and myself.
Target audience, target market. These words get tossed around daily in the world of small biz, but what do they really mean and how the hell do you find them – let alone market to them? Take a look in our latest article!
You're ready to take the leap, start your own biz, or maybe you're scrolling through your social media feed and really like something that someone just posted. You want to know where they got that yarn, those pom poms, those materials, etc so you head to comment section, start typing and... LET ME STOP YOU RIGHT THERE!
Let's hit the pause button and I'll let you in on a secret: